Warren Buffett got paid $7.5 million to wait
In 1993 Buffett wanted more Coca-Cola stock. It was trading around $40 a share and he thought $35 was a great price. So instead of buying at $40, he sold put options — a promise to buy about five million shares at $35 if the stock fell there before expiration.
For making that promise he was paid roughly $7.5 million up front. Coca-Cola never fell to $35. The promise expired. He kept the money. That trade is a cash-secured put, and it is the first step of everything we send.
From Omaha to your phone
The idea has not changed in thirty years; only the size has. Buffett promised to buy five million shares. You promise to buy one hundred — one contract — on a stock you would be happy to own anyway. You are paid for the promise the moment you make it, and the cash to keep it sits in your own account. On any given day, popular names pay 5% or more of that cash for a promise that lasts about forty days:
That is the quiet magic of selling a put: the market pays you for patience. Steady names pay less — an Apple or Microsoft put pays closer to 1% a month — and faster-moving names pay more precisely because they move more. The whole craft is choosing which promises to make, and how big.
Picture this. It is 9 PM in Ho Chi Minh City. A text arrives with a ticker, a strike, an expiration and a premium. You open your broker app, place one order, and go to bed. In the morning the cash is in your account. No charts, no screen, no night shift — the same trade a pension fund makes, at your size.
For an American this can feel ordinary. For millions of people around the world it is anything but. To collect income from the world’s largest companies, from your own account, on your own phone, used to require a desk in New York. Today it requires a broker that accepts you, a few thousand dollars set aside, and the discipline to keep the promises small.
That is the dream made practical: a young engineer, a shopkeeper, a parent building a retirement account early — anyone, anywhere — running the same wheel, one contract at a time.
One wheel, day by day
Every listed US option is cleared and guaranteed by the Options Clearing Corporation, quotes are public, and the stocks we use trade millions of shares a day. When you sell a put on a US stock, the contract is standardised and backed by a clearinghouse — not by whoever is on the other side. That is why we trade this market and only this market.
That is the spirit behind everything we send: helping ordinary people, anywhere, get paid to wait for prices they like — carefully, one contract at a time.